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App Store pricing in Brazil

The App Store in Brazil charges in BRL, with 17% tax included. Adjusted for purchasing power, it pays 60% of the US price.

Common prices in BRL

US priceConvertedPPP price
$0.99R$5.99R$3.99
$1.99R$11.99R$6.99
$2.99R$17.99R$10.99
$4.99R$29.99R$17.99
$6.99R$41.99R$24.99
$9.99R$59.99R$35.99
$14.99R$89.99R$54.99
$19.99R$119.99R$74.99
$29.99R$179.99R$109.99
$49.99R$299.99R$179.99
$99.99R$599.99R$359.99

Converted is the US price at today’s exchange rate (2026-09-24), with tax. PPP price is what the calculator suggests. App Store Connect will offer the nearest price point it supports.

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Questions

What should I charge for an app subscription in Brazil?

Adjusted for purchasing power, Brazil pays about 60% of the US price. A $9.99 monthly subscription comes out at around R$35.99.

Do App Store prices in Brazil include tax?

Yes. Prices in Brazil are shown in BRL and include 17% tax (VAT or GST), so the figures on this page do too.