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App Store pricing in Brazil

The App Store in Brazil charges in BRL, with 17% tax included. Adjusted for purchasing power, it pays 60% of the US price.

Common prices in BRL

US priceConvertedPPP price
$0.99R$5.99R$3.99
$1.99R$12.99R$7.99
$2.99R$18.99R$11.99
$4.99R$31.99R$18.99
$6.99R$44.99R$26.99
$9.99R$64.99R$38.99
$14.99R$94.99R$59.99
$19.99R$129.99R$74.99
$29.99R$194.99R$114.99
$49.99R$319.99R$194.99
$99.99R$639.99R$389.99

Converted is the US price at today’s exchange rate (2026-11-06), with tax. PPP price is what the calculator suggests. App Store Connect will offer the nearest price point it supports.

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Questions

What should I charge for an app subscription in Brazil?

Adjusted for purchasing power, Brazil pays about 60% of the US price. A $9.99 monthly subscription comes out at around R$38.99.

Do App Store prices in Brazil include tax?

Yes. Prices in Brazil are shown in BRL and include 17% tax (VAT or GST), so the figures on this page do too.