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App Store pricing in Italy

The App Store in Italy charges in EUR, with 22% tax included. Adjusted for purchasing power, it pays 80% of the US price.

Common prices in EUR

US price	Converted	PPP price
$0.99	€0.99	€0.99
$1.99	€1.99	€1.99
$2.99	€2.99	€2.99
$4.99	€4.99	€3.99
$6.99	€6.99	€5.99
$9.99	€10.99	€8.99
$14.99	€15.99	€12.99
$19.99	€20.99	€16.99
$29.99	€31.99	€25.99
$49.99	€54.99	€42.99
$99.99	€104.99	€84.99

Converted is the US price at today’s exchange rate (2026-09-24), with tax. PPP price is what the calculator suggests. App Store Connect will offer the nearest price point it supports.

Price every country at once

Questions

What should I charge for an app subscription in Italy?

Adjusted for purchasing power, Italy pays about 80% of the US price. A $9.99 monthly subscription comes out at around €8.99.

Do App Store prices in Italy include tax?

Yes. Prices in Italy are shown in EUR and include 22% tax (VAT or GST), so the figures on this page do too.