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App Store pricing in Japan

The App Store in Japan charges in JPY, with 10% tax included. Adjusted for purchasing power, it pays 80% of the US price.

Common prices in JPY

US priceConvertedPPP price
$0.99¥180¥140
$1.99¥340¥280
$2.99¥500¥400
$4.99¥900¥700
$6.99¥1,200¥1,000
$9.99¥1,800¥1,400
$14.99¥2,600¥2,000
$19.99¥3,400¥2,800
$29.99¥5,000¥4,000
$49.99¥9,000¥7,000
$99.99¥18,000¥14,000

Converted is the US price at today’s exchange rate (2026-09-24), with tax. PPP price is what the calculator suggests. App Store Connect will offer the nearest price point it supports.

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Questions

What should I charge for an app subscription in Japan?

Adjusted for purchasing power, Japan pays about 80% of the US price. A $9.99 monthly subscription comes out at around ¥1,400.

Do App Store prices in Japan include tax?

Yes. Prices in Japan are shown in JPY and include 10% tax (VAT or GST), so the figures on this page do too.